市场营销专业市场细分与目标市场课程
教学内容：市场细分的概念。市场细分的客观基础。市场细分的作用。细分条件与细分程序。细分消费者市场的依据。细分产业市场的依据。目标市场选择策略：无差异营销、差异性营销、集中性营销。市场定位策略。
教学目的与要求：通过本章的学习，使市场营销专业在职研究生掌握细分市场的意义、原理、方法，掌握选择目标市场的策略及市场定位策略。
CP.4 Market segmentation and target market
Content: Definition of marketing segmentation; objective bases of marketing segmentation; function of marketing segmentation; demand and procedures of marketing, the bases of consumer market segmentation; the bases of organization market   segmentation; tactics to select target market: undifferentiated marketing, differentiated marketing and concentrated marketing; positioning tactics.
The purpose and demand: to make students grasp meaning, principle and methods of market segmentation, to grasp tactics to select target market and positioning through study.